FORMATION OF AN ADAPTIVE STRATEGIC MANAGEMENT SYSTEM FOR THE DESIGN AND PRODUCTION PROCESSES OF FASHION INDUSTRY PRODUCTS
DOI:
https://doi.org/10.35546/kntu2078-4481.2026.3.9Keywords:
adaptive system, strategic management, Agile management, fashion industry, flexible technologies, digital fashion product designAbstract
The article investigates the theoretical and methodological foundations of strategic agile management for fashion industry enterprises under conditions of rapid market changes and evolving consumer demands. It has been established that the specific nature of the fashion industry, characterized by shortened product life cycles, high demand variability, rapid trend changes, and intensified competition, determines the necessity of implementing flexible management approaches.
A comparative analysis of traditional and adaptive management models was conducted, enabling the identification of key differences between linear and iterative approaches to strategic management. The survey results demonstrated that enterprises applying linear management models face low responsiveness to demand fluctuations (78%), high inertia in managerial decision-making (71%), and the obsolescence of collections before their market launch (64%).
The study develops an adaptive strategic management system for fashion industry enterprises based on a three-level structure of responsibility centers (strategic, tactical, and operational levels). The proposed model ensures the integration of managerial, design, production, and information processes into a unified information-analytical framework through the implementation of PLM, ERP, MES, and BI systems. In addition, a structural-functional model of the adaptive management system for the design and production processes of fashion collections has been developed.
To quantitatively evaluate the effectiveness of adaptive management, a system of KPI indicators has been proposed, including measures of production cycle duration, management system adaptability, decision-making inertia, consistency of managerial processes, and the correspondence of products to market demands.
The practical significance of the research results lies in the possibility of applying the proposed model to increase the adaptability of fashion industry enterprises, reduce time-to-market, improve coordination between management levels, and enhance the efficiency of strategic management under unstable market conditions.
References
Vrontis, D., Belás, J., Thrassou, A., & Santoro, G. (2023). Strategic agility, openness and performance: a mixed method comparative analysis of firms operating in developed and emerging markets. Journal of Entrepreneurship and Public Policy, 1365–1398. https://doi.org/10.1007/s11846-022-00562-4
Chan, A. T. L., Ngai, E. W. T., & Moon, K. K. L. (2017). The effects of strategic and manufacturing flexibilities and supply chain agility on firm performance in the fashion industry. European Journal of Operational Research, 259(2), 486–499. https://doi.org/10.1016/j.ejor.2016.11.006
Бондаренко, С. (2024). Оцінювання гнучкості бізнес-процесів підприємства легкої промисловості як складової їх якості в період воєнного стану. Економіка та суспільство, (66). https://doi.org/10.32782/2524-0072/2024-66-118
Благодир, О., & Надопта, Т. (2025). Формування варіативності управління запасами для підприємств легкої промисловості. Herald of Khmelnytskyi National University. Technical Sciences, 357(5.1), 39–49. https://doi.org/10.31891/2307-5732-2025-357-4
Корсунська, М. Ю. (2025). Стратегічна гнучкість бізнесу та напрями розвитку креативного потенціалу в умовах трансформаційних перетворень: практико-орієнтований підхід. Проблеми сучасних трансформацій. Серія: економіка та управління, (20). https://doi.org/10.54929/2786-5738-2025-20-04-04
Tolstykh, T., Gamidullaeva, L., & Shmeleva, N. (2020). Approach to the formation of an innovation portfolio in industrial ecosystems based on the life cycle concept. Journal of Open Innovation: Technology, Market, and Complexity, 6(4), 151. https://doi.org/10.3390/joitmc6040151
Shen, Z., & Yang, S. (2023). Innovation and economy in the new world. Highlights in Business, Economics and Management, 21, 609–613. https://doi.org/10.54097/hbem.v21i.14702
Tyulin, A., & Chursin, A. (2020). The new economy of the product life cycle: Innovation and design in the digital era. Springer. https://doi.org/10.1007/978-3-030-37814-1
Udokporo, C. (2021). Understanding the stages of the product life cycle. IntechOpen. https://doi.org/10.5772/intechopen.99036
Alfalla-Luque, R., Machuca, J. A. D., & Marin-Garcia, J. A. (2023). Supply chain agility and performance: evidence from a meta-analysis. International Journal of Operations & Production Management, 43(10), 1587–1615. https://doi.org/10.1108/IJOPM-09-2022-0573
Derman, L., Skovronskyi, B., & Rusakov, S. (2023). Fashion industry in Ukraine: development and prospects. Baltic Journal of Economic Studies, 9(2), 118–128. https://doi.org/10.30525/2256-0742/2023-9-2-118-128
Zakharkevich, O., Zhylenko, T., Koshevko, J., & Shvets, G. (2025). Development and implementation of digital transformation tools in the domain of apparel design. https://doi.org/10.1007/978-3-032-04731-1_22
Дякова, А., Захаркевич, О., Хасанова, О., & Кожевніков, С. (2025). Вибір методики оцінки цифрової зрілості швейних підприємств. Herald of Khmelnytskyi National University. Technical Sciences, 353(3.2), 258–276. https://doi.org/10.31891/2307-5732-2025-353-38
Мица, В. (2024). Цифрова трансформація fashion-індустрії: ключові технологічні тренди та інновації. Herald of Khmelnytskyi National University. Technical Sciences, 339(4), 296–300. https://doi.org/10.31891/2307-5732-2024-339-4-47
Іванішена, Т., & Надопта, Т. (2025). Особливості методології оцінки життєвого циклу за ISO 14040/14044 та її галузева адаптація в легкій промисловості. Herald of Khmelnytskyi National University. Technical Sciences, 359(6.1), 119–124. https://doi.org/10.31891/2307-5732-2025-359-15
Гнилянська, Л. Й., & Замостний, В. В. (2025). Модернізація інструментів управління інноваційною діяльністю підприємств в умовах високої мінливості зовнішнього середовища. Економіка та суспільство, (82). https://doi.org/10.32782/2524-0072/2025-82-52
Patwayati, P., Santika, W., Irpan, I., & Ali, A. D. (2026). Strategic planning and organizing in modern management: review of strategic and structural models. Asian Journal of Arts, Humanities and Social Studies, 8(1). https://doi.org/10.36099/ajahss 8.1.9
Avogaro, A., Capogrosso, L., Toaiari, A., Fummi, F., & Cristani, M. (2025). New Fashion Products Performance Forecasting: A Survey on Evolutions, Models and Emerging Trends. https://doi.org/10.48550/arXiv.2501.10324
