FORMATION OF THE PASSENGER TRANSPORTATION TARIFF AS AN EXAMPLE OF POPULATION MOBILITY IN THE CITY OF KHERSON

Abstract

The market of city passenger transport (СPT) services, which is dynamically developing, is accompanied by practically the same dynamic increase in the level of prices. The need for price regulation is dictated by three tasks facing the СPT: firstly, the reduction of transport discrimination among the population of those areas of the city where, from an economic point of view, the functioning of public transportation is inefficient; secondly, guaranteed provision of minimum transport services to the population; thirdly, increasing the attractiveness of СPT to the population with average incomes (who have or have the opportunity to purchase a personal car), which is achieved by improving the quality of the services provided. In the Soviet period, the regulation of the СPT price was pursued mainly by solving the first two tasks. However, the mobilization of the population, which is gaining momentum, in Ukraine increasingly requires the СPT to solve the third task. One of the mechanisms capable of determining the permissible level of the tariff is the analysis of consumer preferences when the population chooses a method of movement. As a basis for calculating the cost of movement of residents of Kherson, the authors used the method of expediency to estimate transport costs using the given time of movement. In this way, the actual cash costs incurred by using different levels of income were translated into the time that had to be worked to offset the cash costs. Time spent on movement was translated into cost. Then this cost was summed up with the actually incurred transport costs. This is caused by a contradiction in the calculation of the criterion for choosing walking. Thus, the criterion for choosing to travel on foot was dependent on the consumer’s income level and actually depended on the distance of travel. However, at the same level of time, it will be perceived differently by a person with a different level of income. The goal is to study the influence of the tariff and level of public transport services on the choice of the city population’s mode of transportation.