FORMATION OF MODEL COMBINATION SERIES OF THE ASSORTMENT STRUCTURE OF WOMEN'S JACKETS IN THE CONDITIONS OF CUSTOMIZED PRODUCTION

Abstract

The growth of technological competition has led to a focus on customization of solutions and a shift in profitability from production to the consumer sector. This requires the development of intelligent technologies for interaction with consumers. The consumer's participation in the creation of customized clothing is often limited to the choice of color scheme, print, shape, size and arrangement of decorative elements. Mass customization has replaced the era of industrial production of typical clothes, starting the production of products with the possibility of their adaptation or modification at the request of consumers. By customizing clothes, you can achieve not only the creation of unique items, but also create a unique style. For the manufacturer, this approach will bring increased sales and acquisition of new customers, while for buyers, it will give an opportunity to own a unique product that differs from standard mass-produced products. The assessment of clothing as a digital technical system requires not only the analysis of the characteristics of the product's properties, but also the identification of a parametric relationship between them to expand potential and functionality. Therefore, the purpose of the study is to classify modular and multi-detailed clothing items of complex spatial forms according to the method of their construction as a shell on the example of a women's jacket. This will make it possible to develop model series of product assortment structures for conditions of customized production. With the help of an assortment matrix, you can make an assortment minimum, which will ensure the availability of a wide selection for further modeling. Based on the combinations of the main design details, taking into account the chosen form of the designed product – a jacket of a close-fitting silhouette, length to the hip line, a variant graphic matrix was developed, which has the appearance of a two-dimensional array. The methods of visual-analytical and functional analysis of customization of women's jacket objects provided an opportunity to substantiate it from the point of view of individualization of things as a specific choice of the consumer.