EVALUATION OF E-COMMERCE SOLUTION EFFICIENCY BASED ON MULTI-CITERIA DECISION MAKING ANALYSIS

Abstract

Electronic commerce has become an integral part of modern business, taking various forms and continuing to rapidly evolve. The Covid-19 epidemic provided a significant boost to the development of e-commerce systems. As restrictions were imposed, companies were compelled to find new ways to sell their products and services that did not require physical contact between the seller and buyer, conducting all transactions via the internet. However, integrating an e-commerce system into a business model typically requires substantial investment, and evaluating the outcomes of this process can be challenging. With a plethora of e-commerce systems available, companies face the challenge of choosing one that best suits their needs and business model. At this stage, it's essential to understand the differences between various e-commerce systems and how they vary in functionality. This paper discusses an approach to evaluating e-commerce systems based on multi-criteria decision analysis and the weighted sum method. This method is based on a set of selected criteria that describe the e-commerce system, and each system is assessed based on these criteria. Each criterion has a weight that represents its importance. To compare possible alternatives, the assessment results are presented in matrix form. To obtain an overall evaluation, it is proposed to transition from individual criteria to a super-criterion expressed as a numerical value. This method of evaluating e-commerce decisions requires involvement from an individual with expertise in this area but offers the advantage of relative simplicity in its application.