INTERNATIONAL TRADE IN LIGHT INDUSTRY PRODUCTS: CURRENT STATUS AND PROSPECTS

Abstract

The article examines the current state and prospects of international trade in light industry products of Ukraine in the context of military and global challenges. Attention is focused on key trends in the development of the industry, in particular on changes in the structure of exports and imports, the adaptation of manufacturers to new market conditions, and the strengthening of the role of European cooperation. The impact of military actions on the functioning of enterprises in the industry is analyzed, including the destruction of production infrastructure, complications in logistics routes, increased transportation and international insurance costs, and reduced demand in certain foreign markets due to global economic instability. The role of Ukrainian enterprises integrated into global production chains, in particular through participation in contract manufacturing, is highlighted. The contribution of leading companies to the formation of export flows for the main product groups of the textile and clothing industry is analyzed, which makes it possible to assess the competitiveness of the industry. Data on the decline in export volumes in 2024 and the parallel growth in imports of light industry products are presented, indicating an increase in import dependence and the presence of structural imbalances. It has been determined that despite the crisis, the industry has sufficient potential for recovery thanks to its experience of cooperation with the EU, skilled workforce, and the development of digital tools that open up new opportunities for small and medium-sized manufacturers. Summarizing the results, the need to develop a comprehensive strategy to support Ukraine's light industry has been emphasized, which should include the modernization of production facilities, the introduction of environmentally sustainable technologies, increased compliance with international standards, and stronger state support for exports. Key barriers and opportunities for further growth of the industry's foreign trade potential were identified, and recommendations were made to strengthen its competitiveness in the global economic space.