RESERVES FOR THE IMPROVEMENT OF PERSONNEL POLICY OF UKRAINIAN ENTERPRISES UNDER THE CONDITIONS OF MARITAL STATE

Abstract

The paper examines the features of the functioning of the personnel policy of enterprises in modern conditions, characterized by prolonged economic shocks, demographic decline and a deepening shortage of qualified personnel. A set of factors is revealed that determine the need to update approaches to human resources management, including increased competition for specialists, changing employee priorities, the growing role of psychological safety and the need to maintain a stable motivational system. Special attention is paid to the transformation of organizational processes under the influence of digitalization, the transition to remote and mixed employment, the need for rapid retraining of personnel and building competencies relevant for the modern economy. The key problems of enterprises that reduce their efficiency are analyzed, in particular, the lack of a systematic approach to personnel planning, a low level of personnel analytics, inconsistency between the strategic goals of the enterprise and real personnel policy, as well as an insufficient level of investment in personnel development. It is determined that it is the improvement of personnel policy that allows to form a high-quality personnel structure, increase labor productivity, reduce personnel turnover, optimize costs and ensure long-term competitiveness. The need for the implementation of modern HR management tools, such as competency models, performance evaluation systems, automated information platforms, methods of forecasting personnel needs, mentoring programs and internal training, is substantiated. It is shown that the formation of an effective personnel policy requires a combination of strategic and tactical decisions focused on attracting, retaining and developing employees, as well as creating an adaptive environment capable of responding to external challenges. It is emphasized that the relevance of the topic is due to the need to improve personnel policy to ensure stability, innovative development and increase the efficiency of enterprises in conditions of high uncertainty and variability of the labor market. The proposed approaches and recommendations can be used to form an effective personnel management system that will contribute to increasing the efficiency of the enterprise and strengthening its positions in the market.