MAIN PRIORITIES FOR THE FORMATION OF BUSINESS DIGITALIZATION STRATEGY

Abstract

The article scientifically substantiates and defines the main priorities of forming a business digitalization strategy. The authors outline the key pillars as the basis of the identified priorities, in particular: the need to achieve compliance of relevant legislation with global challenges and opportunities, providing decent conditions for creating an effective system of digital networks and services this requires a fast, secure digital infrastructure and the formation of a service content system, which are supported by effective regulatory conditions for innovation and investment development fair competition and equal conditions for doing business; maximizing the growth potential of the digital society, which is provided through the e-skills of the society, unequal access of citizens to digital technologies for new opportunities (digital divides). The main priority directions of the strategy for the development of the digital business ecosystem are classified by the authors as follows: development of digital infrastructure, digital skills, the sector of information and communication technologies, digitization of spheres of life and sectors of the economy. The proven role of the state in stimulating the formation of digital clusters and alliances through the system of tax benefits and preferences, creation of favorable regulatory conditions, harmonization and unification of standards and development of innovative digital platforms. At the same time, the authors defined the role of the state as a key guarantor and facilitator of the development of digital business startups, which assumes the function of promoting the digital platform and attracting innovative business structures. Reasoned areas of focus of the state policy of stimulating the development strategy of business digitalization with an emphasis on: consistency of digitalization strategy approach to policy and spectrum management; providing the conditions for a true digitalization strategy by overcoming regulatory fragmentation, which will allow the country's economy to have a large-scale network for effective operators and service providers and effective protection of consumer rights; ensuring equal conditions for market players and consistent application of rules; stimulating investments in broadband networks and a more effective regulatory institutional base.