IMPROVEMENT OF THE INSTRUMENTAL COMPONENT MECHANISM OF THE TOURISM ATTRACTIVENESS STATE MANAGEMENT IN UKRAINE

Abstract

The problem of improving state management mechanism of the attractiveness of tourism in Ukraine is presented in the article. The state tourism management mechanism instrumental component is considered. The study purpose is to improve the state management instrumental mechanism of tourist attractions in Ukraine in the digitalization conditions. The state management mechanism instrumental component is shown in the article as a management subject principles set. The principles significance for the management system is noted. The digital technologies impact on the tourism industry development is indicated. Digital technologies implemented in the tourism field led to the services provision in new formats. Digital tourism and digital recreation appeared in the tourism and recreation sphere. The digital technologies implementation requires the innovative principles application in the tourism sphere state management. The principles of «Efficiency», «Expediency», «Reasonability», «Systematicity», «Permanence», «Decentrism», «Openness to radical changes», «Teams», «Ecosystems» are classified as innovative principles and scientific research». The state management innovative principles characteristics in the tourism field and recreation are given. To improve the tourism state management mechanism instrumental component and recreation sphere, principles based on foreign experience are proposed. These management principles include the following principles: «Assessment of the alternative decision-making effect by state management bodies», «State decisions usefulness as a destinations public attractiveness reflection», «Investment projects importance», «Cumulative impact on the tourist and recreational sphere development budget»; «Complexity», «Visitors flow detailed forecast by points of departure, destination and time period»; «Complex and centralized decision-making on the destinations development», «Labor resources regulation in connection with seasonal employment», «Different visitors categories flow estimation», «Development coordination with other industries», «Rational use of existing and new destinations organization», «The destination development main factors regulation»