MARKET RESEARCH OF THE REGIONAL MARKET OF POULTRY PRODUCTS

Abstract

Both the general economic situation and the commodity situation are formed under the influence of cyclical patterns of economic development. That is why, when analyzing the situation, considerable attention is paid to the study of cyclical and non-cyclical factors of influence during the phases of rise and fall In the study of the general economic situation, not only the factors of its formation are studied, but also the forms of manifestation, the degree and vectors of influence on individual industries, the importance of market indicators for different industries, the general market specifics. The results of the analysis of regional markets should first of all characterize its main components, the objects of such research are demand, supply, price and competition within a certain economic space. To conduct a qualitative assessment, indicators, factors of influence and characteristic features of the regional poultry market are determined. Market indicators include: supply of goods, consumption of goods, stocks of goods, prices, profits. Factors affecting the state of the market are divided into price and non-price. Characteristic features of the regional market of poultry products are: variability of the situation and frequent fluctuations; exceptional inconsistency; unevenness of the situation; unity of opposites; the reproduction process is considered taking into account the market situation. The sale of poultry products is influenced by specific market conditions: seasonality, certain features in assessing product quality, different financial and production conditions of economic entities engaged in poultry farming. All these features cause certain difficulties in the implementation of research on the regional poultry market and determine the formation of conclusions about the state of the market only if the indicators are considered in dynamics and taking into account the vector of influence of factors during the study. To determine the type of market relations in the market, a matrix is proposed, the construction of which allows to establish the relationship between the state of the situation and the ratio of the main elements of the market, to characterize the type of situation and, based on the results obtained, to propose a strategy of market behavior for producers. Four types of strategies are recommended for enterprises depending on the defined sector of the matrix: elimination strategy, harvesting strategy, selective development strategy, development strategy.