CONCEPTUAL MODEL OF STATE DIGITAL TRACEABILITY IN THE FOOD INDUSTRY IN THE CONTEXT OF ELECTRONIC AND QUICK COMMERCE DEVELOPMENT UKRAINE

Abstract

Within the framework of the conducted study, the digital transformation processes in the food industry, driven by the rapid development of electronic and quick commerce, were comprehensively analyzed. Based on this analysis, a holistic conceptual model of state digital traceability was developed capable of replacing fragmented regulatory approaches with algorithmic governance logic. The key structural elements of the digital regulatory architecture were systematized, and the unified model «Trek.Food Government» was presented as a central institutional platform that integrates the functions of registration, digital authorization, control, accounting, and incident response. A four-block functional structure of the system was outlined, ensuring end-to-end digital verification of market participants, logistics chains, and product batches, while implementing a new paradigm of behavioral state oversight, where the reputational weight of an actor acquires legally relevant significance. The analytical foundations for transitioning from traditional inspection-based regulation to a risk-oriented model were revealed, wherein automated digital decisions are made based on algorithmically validated deviations recorded at the level of a participant’s digital profile, QR-batch, or critical supply chain event. The methodological understanding of state regulatory presence was expanded from a controlling body to an adaptive digital ecosystem that performs profiling, verification, and real-time response based on data integrated with the services «Diia.Business», «Diia.Inspector» and «Diia.Signature». An institutional interaction contour between business, the state, and the consumer was presented, grounded not in formal control, but in digital accountability and transparency through blockchain identification technologies, QR labeling, RFID tracking, smart contracts, and dynamic batch-level digital passports. Institutional and regulatory-technical barriers to system implementation were analyzed, including the legal codification of digital artifacts, interoperability of data formats, and the necessity of deploying a national IoT infrastructure in the food logistics sector. It was substantiated that the proposed model provides the foundation for transitioning from vertically centralized state control to a polycentric, networked, and digitally algorithmized governance system, capable of ensuring not only effective oversight but also fostering trust, safety, and sustainable development of Ukraine’s digital food economy.